Truli Verified

TRULI Verified is the foundational verification system within the TRULI ecosystem.

Its purpose is to create a recognizable and meaningful trust signal that helps customers, businesses, vendors, partners, and other market participants understand who has been legitimately verified through TRULI.

The TRULI Verified badge should never become something that businesses simply purchase without meeting established standards.

Trust is the product.

Therefore, verification must maintain integrity.

As TRULI develops, verification standards may incorporate factors such as business identity, ownership information, licensing where applicable, insurance where applicable, operating history, reputation, responsiveness, customer experience, complaints, business records, references, transaction history, network participation, or other relevant trust indicators.

The exact verification process may evolve by industry because trust requirements differ between categories.

A contractor may require different verification standards than a software company, real estate professional, supplier, restaurant, professional service provider, or other business.

TRULI Verified should therefore become an adaptable verification infrastructure rather than a simplistic universal checklist.

The badge communicates more than existence.

It communicates that TRULI has taken steps to establish legitimacy and credibility according to its applicable verification standards.

Over time, consumers should recognize the TRULI Verified badge and associate it with increased confidence.

Businesses should want verification because it improves credibility.

Partners should value verification because it reduces uncertainty.

TRULI should value verification because stronger trust increases participation throughout the entire network.

As the system matures, verification data can also contribute to business identity, reputation, search, referrals, marketplace participation, preferred-provider systems, partnerships, and other TRULI products.

The long-term objective is for TRULI Verified to become a nationally and eventually globally recognized trust mark for businesses.

The badge only becomes valuable if people trust what stands behind it.

Therefore:

Never sacrifice verification integrity for short-term membership revenue.